Achieving Branded Experiences for Businesses

Wednesday, 25 November 2020 | 2:00 PM – 3:00 PM (Singapore Time)

In an increasingly digital society where customers are moving from “offline to online”, traditional NPS as a measurement is no longer sufficient to decide if customers’ relationships are based on trust before companies start securing commercial value. It has therefore become vital for business leaders to pivot and uncover the exact moment along the customer journey where “trust is lost”, and explore the greatest change to “gain trust” to achieve business commerciality. In this 1-hour webinar, we explore:

• Understanding how to gain trust amongst B2B customers
• Experience management in 2021 – Ensuring seamless journeys between traditional and digital channels
• Humanising experiences through technology like chatbots and mobile applications
• Harnessing the power of existing customer data and story-telling to build business cases and transform businesses

Presented by:

Nithi Kumar
Regional Head, Customer Experience

Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.