Donna Orman

Senior Director, Customer Loyalty Nike

Donna Orman is a senior business leader with over 25 years experience in some of the worlds most influential customer led brands including Nike, Virgin, Tesco, Nectar and Avios. She has an in-depth knowledge of how to bring the brand to life through stories and experiences that engage the consumer, and then translating that into customer centric, data driven, agile growth teams, that deliver results.

Having built, launched and managed many loyalty and customer strategies, Donna has seen that when you focus on the design of products, services and experiences on customer needs, wants and fears, it delivers business performance and loyalty.

Sport, health and well-being are personal passions of Donna's.They are embedded into her family with both of her adult children being professional athletes. Donna is also a non-exec for the Surrey FA, and works with other charities in pursuit of equality in sport and wellness