Sally Haydon

Senior Executive, Contact Centre Leadership ahm Health Insurance

Day One - 19 June 2024

9:30 AM Meeting the customer on their journey to achieve optimum loyalty

Unlock the power of hyper-personalization by meeting your customers exactly where they are on their unique journey. In today's dynamic business landscape, understanding and catering to individual customer needs have become imperative for sustained success.

This session explores ongoing projects at ahm to support enhancing customer experiences to ensure you connect with customers on a personalized level, creating meaningful interactions at every touchpoint.


Areas for consideration include:


·       Driving more autonomy in the call center - How do we drive engagement and aim for 70:30 messenger to voice ratio?

·       Workers reinvented: Where can we ensure the frontline dive value and customer loyalty?

·       Driving ownership across the whole customer journey end-to-end - agent support from start to finish for that specific customer.

·       The Ai roadmap – what does this look like currently?