22-24 October 2017
Dusit Thani, Dubai, UAE
Zohaib Malik, Head of Contact Centre and CX at GLOBIST

Zohaib Malik


Head of Contact Centre and CX
GLOBIST

Check out the incredible speaker line-up to see who will be joining Zohaib.

Download The Latest Agenda

Conference Day One: Monday, 23 October 2017

Monday, October 23rd, 2017


9:45 AM PANEL DISCUSSION: The future of customer contact in a digital era

  • How your customers are redefining customer contact and what this means for you
  • Finding the right balance of physical and digital contact for an effortless consumer experience
  • Exploring smart channels of communication to build into your strategy
  • Transforming your contact centre into a “centre for happiness”

4:45 PM Customer Patience Time (CPT): The ignored brand-breaker

Advancements in technology have made the “digi/soci” customer of today restless and impatient, with higher expectations. When patience is broken, CX is damaged, loyalty is questioned and reputational risk is heightened.

  • The three key players for achieving CPT goals - process, technology and data
  • Using CPT as a KPI for mapping your digital customer journey
  • The real life story of a company who started focusing on CPT and how it enhanced CX