As well as having huge potential in customer support, generative AI technology can transform pre-purchase customer interactions and evergreen content. Product descriptions and images are both good candidates for generative AI integration. Businesses must strike a balance between getting content out quickly and cost-effectively while ensuring that content is of a consistently high quality and is Search Engine Optimization (SEO) compliant. Taking a human-in-the-loop approach to AI content generation enables companies to reap the benefits of improved efficiency, cost savings and increased output while retaining high standards in customer-facing content.

One company taking a human-in-the-loop approach is Fun.com, which has improved copywriting efficiency by 30 percent by implementing generative AI technology. The gifts and costumes giant had generative AI write 20,000 product descriptions in a matter of days. The copywriting team still have a place though, now in auditing, A/B testing and SEO compliance checking.

In this session, Dianna Lyngholm, Director of Creative Services and Ecommerce at Fun.com and affiliated brands, joins CX Network to explain how the firm successfully implemented generative AI, while retaining employees, to revolutionize its product description and images functions.

Delegates to this session will learn:

• Generative AI in content creation: Learn how Fun.com rolled out generative AI for product images and descriptions, resulting in cost savings and increased output.
• Dynamic culture: Discover how Fun.com nurtures a culture of innovation and ensures employees view generative AI as a helpful tool rather than competition to be feared.
• Fun.com’s next steps: Hear how Fun.com is using generative AI to scale CX initiatives, and how the retailer plans to widen its generative AI scope.