Improving the customer experience starts with corporate culture

Jennifer MacIntosh
Posted: 10/11/2017

Delivering a high-quality CX, consistently, across the entire organisation, starts with your internal culture

If you’re seeking to improve your organisation’s customer experience and are tempted to put all your time and energy into driving CSAT and CES scores, you’re missing the big picture. While those are key indicators of improvement, they cannot be looked at in isolation, or be the sole focus of your attention.

Jennifer MacIntosh
Posted: 10/11/2017