personas
The A-Z of creating modern customer personas
May 05 by Jeannie WaltersJeannie Walters explains how CX leaders can use AI and sentiment analysis to develop more accurate personas and personalized journeys
Traditional persona-based marketing is no longer relevant
July 31 by Ernan RomanWhere personas help identify “buckets” of customers, the limitations have become apparent as the consumer decision-making journey has veered from its predictable linear path and increased in complexit...