marketing
5 lessons about webinars to help you succeed
August 01 by CX NetworkCX Network's 5 lessons for creating the perfect webinar
Identity management in Asia-Pacific, Middle East and Africa
September 30 by CX NetworkIn an effort to support brands to improve identity management and customer engagement practices, this CX Network report draws on insights from 195 CX and marketing experts.
How Better Collective boosted customer engagement rates
April 06 by CX NetworkMarketing technology lead at iGaming affiliate, Better Collective shares his experiences of a challenging acquisition which resulted in a boost in customer engagement rates by 30 per cent advises on h...
The secret behind Australian Red Cross’s agility
February 14 by Belinda DimovskiAustralian Red Cross' director of engagement and support reflects on the customer engagement strategy that reduces customer churn, increased lifetime value and saved an impressive Aus$4m (USD$2.8m) o...
Discovering trust in your data and security
July 31 by Emmanuel ObadiaDownload this 51 page research report for practical data management learnings to apply in your business.
5 GDPR myths busted
November 29 by Zarina de RuiterDo you really need consent for every customer communication when the new regulation comes into force? With the General Data Protection Regulation (GDPR) set to come into force on 25 May 2018, there is...
Marketing comprehension improves customer engagement
October 04 by Katie SadlerComprehension of digital marketing technologies affects trust of online targeted content and browser cookies, study finds.
Four questions with the Marketing Director from Holiday Inn
August 23 by Ernan RomanMarketing expert and blogger Ernan Roman interviews Raul Ortiz about marketing innovations and customer experience. Raul Ortiz is the Marketing Director for the Holiday Inn and Crowne Plaza brands in...
Traditional persona-based marketing is no longer relevant
July 31 by Ernan RomanWhere personas help identify “buckets” of customers, the limitations have become apparent as the consumer decision-making journey has veered from its predictable linear path and increased in complexit...
Market report: Digital marketing trends 2017
July 24 by Zarina de RuiterIt’s been a year since CX Network’s last Digital Marketing Trends report and much has changed in the industry. Content marketing has gathered even more traction through the arrival of new formats and...
Plan your social media strategy like a house party
July 10 by Abdaraouf ZouaiIt’s helpful to view social media marketing as a get-together where you are the host and if you don’t take good care of your guests your party will flop Social media marketing can be a powerful weapo...
Digital marketing trends 2017: A snapshot
June 29 by Zarina de RuiterIt’s been a year since our last Digital Marketing Trends report and plenty has changed within the industry. Content marketing has gathered more traction through the arrival of new formats and social c...