insight
The Big Book of Customer Insight and Analytics 2022
July 28 by Olivia PowellFrom enhancing personalization to closing communication gaps, the latest Big Book from CX Network details how predictive and real-time analytics are transforming the customer experience
Infographic: How to turn data into actionable insights
January 22 by Katie SadlerAn infographic on customer insights and analytics and turning customer data into actionable insights.
Personalise your CX with digital intelligence business case
September 18 by CX NetworkHow can you move your digital analytics strategy from delivering value in isolation to a fully integrated personalised approach?
The role of customer insight and data in 2017
August 16 by Zarina de RuiterNew research reveals data adoption rates and the biggest challenges for the customer experience industry We recently surveyed 100+ customer experience practitioners on their usage of big data and ana...
Customer-Centric Culture Supported by Data-Driven Insights
May 01 by CX NetworkCustomer-centricity is a key part of driving customer experience excellence, but how can data-driven insights help deliver CX success?
CX TALK: How RBS Uses Data & Analytics for Customer Insight
February 07 by Tania Silva-JonesLee Wilson works on strategy analytics, marketing and customer decisioning at Royal Bank of Scotland (RBS). In an interview at the Customer Insight and Analytics Exchange she spoke about:Understanding...
Customer Experience Transition: Turning Data Into Action
December 19 by Mike AshtonFIve practical and proven suggestions on how to harness customer data and analytics to transform customer experience.
How O2 Czech Republic Are Transforming Their Business
July 19 by Zarina de RuiterVit Schubert is the Business Division Director of O2 Czech Republic. At the CEM in Telecoms Global Sumit in London he presented a session
How Orange Used Customer Insights and Analytics
April 27 by Maya FowellAn interview with Geoffrey Zbinden, Vice President Big Data Analytics & Customer Base Management at Orange.
Top 5 Takeaways From CX Excellence World
April 22 by Ramya NairInnovative data collection to increase personalisation and customer communications were some of the much-discussed topics at the event.
CX TALK: O2 Head of CX: “The Right Customer Insight Will Deliver Commercial Success”
February 08 by Zarina de RuiterInterview with Jorge Mascarenhas, Head of Customer Experience at O2, about differentiating the customer experience, the O2 Gurus, and the importance of transparency and trust.In this interview at the...
The impact of the data revolution on customer insight in insurance
January 31 by Adam MorghemMany in the insurance sector don’t need reminding that we are in the midst of a customer data and analytics revolution.