brand
Leaving the corporate world: how the founder of Starfish CX is going it alone
September 05 by Melanie MingasStarfish CX founder DeAnna Avis explains how she implemented an award-winning total transformation
This is How Twitter Implements Customer Insights
December 30 by CX NetworkDiscover how Twitter keeps a global view on its customers and how the social media platform uses this data
Customer engagement strategy used by luxury brands
July 30 by Darcy AlexanderA guide examining the customer experience and engagement strategies used by luxury brands
The world’s most customer-centric brands
February 13 by CX NetworkThe shortlist celebrates global brands that are delighting customers by making brave decisions to evolve alongside their target audiences while remaining focused on long-term strategies.
The 3 Cs of brand messaging: Consistency, clarity and character
May 23 by Abdaraouf ZouaiThis guide outlines the importance of consistency, clarity and character in your brand's messaging
CX TALK: Intercontinental Hotel Group’s Key to Creating Brand Consistency
February 21 by CX NetworkTim Genovese is the Vide President Guest Experience and Brand Consistency & Quality at Intercontinental Hotels Group. At the Executive Customer Contact Exchange US he held an insightful presentati...
How Changing Customer Expectations Have Redefined Branding
October 17 by Shay KhosrowshahiThe rise and growth of digital has had a major impact on CX. The positive or negative experience customers receive across multiple touch points is what now defines an organisation’s brand.
The Changing Role of Brand Management in Digital Marketing
October 10 by Mike AshtonCustomer experience expert Mike Ashton discusses the key steps to drive successful brand management in a rapidly changing landscape.
5 Questions to Ask to Help Develop a Differentiated CX
August 10 by Mike AshtonCustomer experience expert Mike Ashton outlines the questions brands need to consider before they can truly create a differentiated customer experience strategy.
Create Loyal Long-Term Relationships in a Retail Landscape
April 18 by Danny AndreaHow to Create Loyal Long-Term Customer Relationships in a Changing Retail Landscape
5 Statements to Help Increase Top-to-Bottom CX Collaboration
March 23 by Mike AshtonCustomer experience should be front of mind for all teams within an organisation, but how do you ensure collaboration across all levels of the business?
Implementing Brand Standards as a Pathway to a Memorable CX
January 26 by Denisa SpinkovaThe Senior Director, Brand Management EMEA at The Carlson Rezidor Hotel Group discusses the importance of brand consistency to deliver memorable guest experiences.