OpenText Media Management is an enabling business application that serves the entire enterprise by extending business processes with digital media workflows and DAM services for secure, controlled access to digital media assets – inside and outside the firewall. Granular control of digital assets allows companies to better manage brand value, content marketing and customer experience with workflows to approve, dynamically transform and publish to any channel and device fueling digital experiences and customer interactions. With Media Management, customers reuse and repurpose rich media content, maximising the lifetime value and ROI of digital assets.