Retail, Marketing and Customer Analytics


RLIA

Retail, Marketing and Customer Analytics

As companies worldwide have been building up their data warehouses and analytical capabilities, many marketing and CRM managers would theoretically have at their disposal enough tools to get a better understanding of their customers. But do they know how to achieve this? What are the challenges? This LinkedIn group provides a platform for experts to discuss Retail, Marketing and Customer Analytics. It offers questions and answers to issues around concepts and methodologies, applications, algorithms, models, challenges, cultural aspects, etc.