We believe that football lives and breathes on emotion. Our vision is to reconnect people and return the stadium atmosphere - as emotion and community is what makes sport so special.
MyApplause brings the enthusiasm back to sport and gives fans a voice at closed-door games. Already being used in living-rooms: fans connect their smartphones to speakers to hear real time stadium atmosphere that is being collectively created. 

 Fans choose between cheer, clap, sing and whistle and can hear and see what effects other fans are activating and which effect is commonly created. The speed and intensity at which fans press the different buttons determines how loud the effects are.
 In the stadium, the sound output from MyApplause is connected to the speaker system so that players are re-connected and spurred on by the energy from their fans. The more the fans push buttons or shake their devices – the louder it gets in the stadium, and in turn, those effects are heard by fans at home watching live. Every fan hears an audible effect, either through thier own device or TV – as if they were sitting in the stadium themselves.
 We can’t provide beer – but we can provide atmosphere