Since granted the rights for EURO 2020, Johan Cruijff Arena embarked on a journey to be both sustainable as well as expand their digital capabilities. Sander van Stiphout, Johan Cruijff’s International Director has spent the last 4 years working with leading manufactures to create one of the most sustainable venues in the world. Using electric car batteries to power their stadiums, in 2018 the 54,033-capacity venue won the Sabre Award and have been innovating since. Sander van Stiphout will teach you the process behind creating a smarter, environmentally sustainable stadium and the benefits this poses to venue owners and operators long-term.