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Folgende Themenschwerpunkte werden bei der Fachkonferenz User Experience DACH Interactive Exchange vom 22. - 24. Oktober in Berlin diskutiert:

• Echte Kundenzentrierung dank Change Management und der richtigen Kommunikation
• Kundenzentrierung Best Practices: Unternehmensstruktur, Schnittstellen, Prozesse
• UX: Wie messen Sie den X-Erfolg in Ihrem Unternehmen?
• Wie man mit Daten umgehen sollte, oder: Google & Co. Was macht diese Unternehmen so erfolgreich?
• Kundenwünsche kennen und befriedigen: Best Practices

Customers today understand what a seamless customer journey looks and feels like, as a consequence, retailers are considering how best to impact the customer experience across all departments and all customer’ touch-points to create a compelling customer journey.

How can we best define the ROI of CX and how is it measured? How much can CX be personalized?

To help you to keep up-to-date with the latest developments in customer experience, CX Network spoke exclusively to Jenni Juvonen, Product Specialist at Zalando SE.

In the interview you will find out about:

• What would be the best digital CX strategy
  
• Why is CX so important in companies’ processes
• Are there departments which do not need to adjust to CX

Download the full interview for free here