23 - 24 October, 2019
Ramada Singapore At Zhongshan Park, Singapore
Bipasha Minocha, Director, Group Brand & Marketing at EtonHouse International Education Group

Bipasha Minocha

Director, Group Brand & Marketing
EtonHouse International Education Group

Check out the incredible speaker line-up to see who will be joining Bipasha.

Download The Latest Agenda

Conference Day One – Wednesday 23 October 2019

Wednesday, October 23rd, 2019

2:45 PM Case Study: Branding in the New Normal - Using Automation and Programmatic to Drive Excellence and Efficiency

·         How programmatic delivers a curated experience to the right target audience
·         Greater end-user engagement with powerful data-driven insights
·         The EtonHouse transformation – the pressing  need for marketing automation
·         Addressing  various challenges pertaining to data, messaging, journey/integration, personas, culture reboot, inbound, customer funnel vs. flywheel etc.
·         The “how” and the “what”: Sales and marketing alignment, single source of truth, AI,  journey optimisation, performance-driven, the transformation pyramid