How Australian Insurers Must Adapt Quickly to the Dynamic Needs of their Customers in a Post-COVID World
The past 12 months has seen the insurance sector face several challenges caused by the COVID-19 pandemic, including reduction in sales from reduced business activity, surge in health, travel and business interruption claims and less use of face-to-face channels. This amplified the need for insurers to move from being product-centric to being customer-centric having to move a great part of customer interactions online.
The Australian Insurance sector is under enormous pressure to create seamless digital experiences, reduce repetitive requests for the same data and provide great customer service. Moreover, ensuring privacy, security and compliance are as important as creating a seamless customer experience. The insurance industry has been striving to provide customers with fast, easy, digital interactions that match the experiences they expect in a consumer world. These digital transformation projects have accelerated due to COVID-19, creating new opportunities to re-imagine how insurers communicate with their customers.
As we emerge on the other side of COVID-19, we need to be able to maintain our ability to deliver our digital transformation agenda that focuses on better outcomes for customers and employees, whilst also delivering the types of services and digital interactions that they expect.
Join us at this interactive webinar to discuss what it takes to accelerate customer centric digital experiences in Insurance.
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