Leveraging predictive CX to take targeted actions in real time, addressing common causes of churn, frustration and opportunities to delight

Artificial intelligence and predictive CX have the potential to transform CX initiatives by both identifying and shaping customer intent.  This in turn has significant potential for businesses looking to increase engagement, retention and long term customer value.

With that in mind, the inaugural CXN Live: Predictive CX will focus on:

• Integrating data from both structured and unstructured sources to provide a better understanding of your customers
• Applying AI to the customer journey to better understand both direct and indirect interactions
• Leveraging predictive CX to take targeted actions in real time, addressing common causes of churn, frustration and opportunities to delight

Day One: Tuesday 25th January 2022

9:00 ET / 14:00 GMT  
Understanding Customer Behaviour Through A Data Lake Rather Than Traditional Surveys
Colin Shaw, Founder & CEO, Beyond Philosophy LLC

10:00 ET / 15:00 GMT
Gathering the Right Data to Yield Deeper Customer Insights
Jay Gupta, AI Expert, Talkdesk

11:00 ET / 16:00 GMT
Delivering Customer Experiences That Connect in a Post-Pandemic World
Ranjan Kumar, CEO & Founder, Entropik Tech

12:00 ET / 17:00 GMT
Leveraging The Power of Customer Data to Create Customer Loyalty for Life
James Burnham, Customer Success Architect, Tealium

13:00 ET / 18:00 GMT
Leveraging Predictive CX to Better Understand Customer Preferences
David Wray, Global Accounting and Reporting Senior Director, Huawei