Change is unavoidable: Know your customer and competition to drive a dynamic, customer centric and disruptive business
Today’s consumers demand highly relevant and personalised experiences with as much self service, ease and control as possible when interacting with brands across a multitude of devices. Effective omnichannel provisions and cross-channel strategies have now been proven to produce 23x higher rates of customer satisfaction and 3x more effective marketing through a seamless, integrated and consistent experience.
However, 65% of consumers are still frustrated with inconsistent experiences, making omnichannel the new battleground for organisations. As a result, business leaders like yourselves now face new challenges in this evolving market of investment, profit margins and ensuring effective strategies to reach the end goal.
The Omnichannel Exec Forum is specifically designed for shared knowledge, collaboration and innovation, as the cross-vertical exec forum to discuss the new way of thinking necessary to survive in an era of omnichannel. Move away from “how to” sessions on CRM and AI and focus more on the bigger picture, Customer Loyalty, Profitability, Customer Rentention and Organisational Structure.
This is the forum for the leader and budget holder.
Leeds University Business School
SVP, Customer Centric Sales Development, Customer Experience
Global Brand Development Director
A;t Fox, the AD&T Group
Head of Omnichannel
T-Mobile Czech Republic
Global Head of Customer Experience and Digital Innovations
T-Mobile (Slovak Telekom)
Director, Research & Innovation
Global Head of Customer Insights
Head of Marketing, Portugal
Director of Marketing - Spain & Portugal
Global Director, Digital & Retail Market - Originals & Style
WHAT'S NEW THIS YEAR
Put yourself in the shoes of your CEO and get expert advice on these two key pain points: Omnichannel is costing us more and more; What are the investment opportunities? And what targets are we putting in place to make sure we see the return?
10+ hours of innovation time
Break out sessions on optimum channels, bricks & clicks, brand loyalty, measurement and attribution to generate ideas, which can be implemented immediately
Market leading case studies
Hear about the practical not about the theoretical from omnichannel leaders including Thompson Reuters, Clarks, John Lewis, Deutsche Bank, Adidas and many more...
Open your mind and disrupt your thinking. Gain unique insights from futurologists, psychologists, innovators and disruptors to give you fresh perspectives and inform your strategic decision making
Interactive Discussion Sessions
Discuss these three key trends, including location based apps and marketing, digitised stores and click & collect, which omnichannel front runners are using to bind the digital with the physical. Apply these technologies to your current transformation strategy to enhance the virtual and in-store experience.
Challenge the reliability of metrics that enterprise businesses have relied on for years. If you had to choose one, which would it be? Analyse which approaches will ensure you are motivating your staff to hit their targets and grow your business.
If trust is the new digital currency, where should you be investing your time and resource to win customer trust? Explore the latest advancements in addressable advertising, which will ensure you customers never jump ship going forwards.
This interactive session is your chance to explore each channel in a little more depth and discuss how you can optimise each one to drive improvements to the customer and create the ultimate seamless experience.