Conference Day One
Wednesday, March 20th, 2019
9:30 AM Case study: Being truly customer centric – Using IoT to Integrate your consumers’ lifestyle into the product
Learn how a leading car manufacturer is using IOT to integrate the life of the customer into the car and the car into the life of the customer. Hear how they are moving away from selling cars to customers, to servicing customers’ needs with customer centric design. Discover their 3-pronged approach: “Car services”, “Journey services” and “My life services” to differentiate themselves from the competition.