Rainer Feurer

SVP, Customer Centric Sales Development, Customer Experience BMW

Dr. Rainer Feurer (born 1966) holds both a German and English degree in European Business Administration, a degree in Marketing, an MBA and a PhD in Strategic Management. He joined BMW in 1999 as a project leader for the vehicle process Online Ordering. Between 2002 and 2004, Rainer Feurer had the role of Vice President Technology Management Group Logistics, Programme Planning and Ordering before he became Senior Vice President Corporate Strategy and Planning, Environment in 2007. Between 2013 and 2016 he was responsible for Sales Development, Customer Relations. As of March 2017 he will take over the position of the Senior Vice President Customer Centric Sales Development, Customer Experience.

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