As consumer behaviour continues to change and evolve, so too must the nature of marketing. Customers are switching between platforms, from a mobile site to an app, desktop to a tablet, and they expect a consistent experience across all platforms: i.e. consistent information, photos and videos across each channel. The traditional method of multichannel marketing may use several of these channels, while omnichannel marketing uses whatever channels are appropriate to create a personalised customer experience.
This infographic will describe the five steps a business should undertake when implementing an omnichannel marketing strategy:
Businesses are now looking to compete beyond price and product, and omnichannel customer experience is the new battleground. Ahead of the Omnichannel Exec Forum, we have surveyed a number of individuals who have implemented or are looking to implement omnichannel strategies.
This infographic will explore impact that omnichannel is currently having on customer sales and retention, the challenges that are preventing organisations from implementing omnichannel strategies and how omnichannel will impact the bottom line.
If you would like more information please view the full event guide for Omnichannel Exec Forum 2019.