Duena Blomstrom

Keynote Speaker, Author, Co-Founder & CEO Emotional Banking and PeopleNotTech

Duena is the author of “Emotional Banking: Fixing Culture, Leveraging FinTech and Transforming Retail Banks into Brands”. She is a doer, an entrepreneur, an industry influencer, a blogger with cutting edge opinion style, a writer for Forbes, an international keynote speaker and the creator of the Emotional Banking concept. Over the past 10 years, Duena has worked with multiple large organizations be it to assist them in their digital strategy or to help them transform. With a background in Psychology as well as Business, Duena is on a crusade to see lasting change in the industry to help companies avail themselves of Agile and the new ways of work and bring humanity back to the workplace. Today, Duena is the Co-Founder and CEO of PeopleNotTech  - a company designing a revolutionary AI-driven people software solution, which she co-founded in 2018 out of London, creating the world’s first solution to check and increase Psychological Safety and Emotional Intelligence to ensure the success of Agile and digital transformations.

Workshop Day (23 Sep)

Monday, September 23rd, 2019


To succeed with the new ways of work in particular Agile, changing mentalities is imperative and scalable mindset changes aren’t easy. While Silicon Valley darlings have had the luxury of building their entire organisation around Agile, incumbent enterprises in all industries are struggling to find the shortest and safest route to mass adoption. 

You will learn about:
  • What are examples of best practices? Who succeeded?
  • Is Agile for IT only or does it apply to other sides of the organisation as well?
  • How do we roll out Agile not as an imposed new project but as a mentality change?
  • How do we get true buy-in by reigniting passion and enabling value?
  • How do we motivate and inspire people towards working in fast, productive teams that match the new ways of work?
  • What are the pitfalls? What are some practical tips and shortcuts? 
  • Should we rethink leadership to support it?


“How do we effectively integrate purpose into Employee Experience design?”

“How do we lead in a Human-First fashion?” 

“How do we instill psychological safety in our organisations?”

Check out the incredible speaker line-up to see who will be joining Duena.

Download The Latest Agenda