Duena is the author of “Emotional Banking: Fixing Culture, Leveraging FinTech and Transforming Retail Banks into Brands”. She is a doer, an entrepreneur, an industry influencer, a blogger with cutting edge opinion style, a writer for Forbes, an international keynote speaker and the creator of the Emotional Banking concept. Over the past 10 years, Duena has worked with multiple large organizations be it to assist them in their digital strategy or to help them transform. With a background in Psychology as well as Business, Duena is on a crusade to see lasting change in the industry to help companies avail themselves of Agile and the new ways of work and bring humanity back to the workplace. Today, Duena is the Co-Founder and CEO of PeopleNotTech - a company designing a revolutionary AI-driven people software solution, which she co-founded in 2018 out of London, creating the world’s first solution to check and increase Psychological Safety and Emotional Intelligence to ensure the success of Agile and digital transformations.