To fully engage and ultimately satisfy the individual customer, an insurer must have the following four processes successfully implemented:
- Effective data collection and storage
- Comprehensive data analysis
- Integrating CEM
- Continual innovation and experimentation
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According to a recent study undertaken by Bain & Co, 80% of companies surveyed believe they provide a “superior experience” but only a mere 8 percent of companies had customers who agreed with that stance.
So, is trust the biggest issue here? In this report, we examined what are the reasons for the lack of trust in insurers and how they can address the issue. Download the report to read on.
Traditionally, the insurance industry has always been more of a follower than a leader when it comes to adopting new technological innovations. However, currently we’re seeing a significantly speedier approach being taken by an increasing number of leading insurers who want to leverage the most important tech trends and innovations. As developments like blockchain, next generation chatbots and advanced AI all make their mark on various industries including retail, healthcare and education, insurance is now beginning to feel the impact of digital transformation with more noticeable force.
This ebook provides examples of how AIG, Tokio Marine Life Insurance Singapore and Zurich are implementing innovative technologies within their organisations.