Dedicated to marketing professionals driving revenue, brand and growth in the new digital landscape
04 August, 2020
| Time: 9:30am – 10:30 am AEST
Incorporating Data Analytics, Content Engagement and Customer Insights to Accelerate Digital Marketing in 2020
With digital customer engagement a key initiative within many organisations today, marketing professionals are adapting to new pressures to engage audiences through non-traditional means. According to a Forrester report, digital marketing spend is predicted to reach $143 billion by 2023, demonstrating the increasing importance businesses are now placing on digital.
The Digital Marketing Series is a free, online event that invites senior marketing and sales experts to discuss the key challenges they face today. It is here you will learn how to keep up in an industry that is increasingly fast paced, agile and more data driven than ever before.
The Digital Marketing Series is a free, online event that invites senior marketing and sales experts to discuss the key challenges they face today. It is here you will learn how to keep up in an industry that is increasingly fast paced, agile and more data driven than ever before.
Reasons to Attend
Enhance your marketing effectiveness through multi-channel content and sales integration
Leverage data and analytics to optimise your marketing activities
Strategise a multi-channel engagement approach for your B2B and B2C channels
Drive greater inbound leads by optimising your content to deliver value and increased share of voice
Sponsors & Exhibitors
Media Partners
Agenda at a glance
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Conference Opening – Remarks from the Conference Chairperson 9:00 am - 9:10 am
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Panel: Don’t be the Set and Forget Marketer: Re-Shifting the Marketing Function to Drive Ongoing, Long Term Brand Engagement and ROI 9:10 am - 9:40 am
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Adapting Your Digital Content Model in Tough Times: How South Australia Tourism Increased their Share of Voice through Digital Audiences 9:40 am - 10:10 am
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Delivering on Digital: How ShopBack Pivoted their Marketing Strategy and Delivered Ongoing Content and Engagement Throughout COVID-19 10:10 am - 10:30 am
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End of Online Conference 10:30 am - 10:30 am
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Invite-Only Interactive Discussion Group: ROTATION 1: Driving Content on Multi-Channel Platforms to Target Customers Across all Demographics 1:00 pm - 3:00 pm
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Invite-Only Interactive Discussion Group: ROTATION 2: Measuring Digital Customer Interactions for Data Driven Insights and Marketing ROI 1:00 pm - 3:00 pm
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Invite-Only Interactive Discussion Group: ROTATION 3: Bringing Scale & Agility To Personalised Marketing Communications Through Cloud And AI Capabilities 1:00 pm - 3:00 pm
Registration: How it Works
Step 1: Register
Click on any of the register buttons on this page. Enter your information and secure your place
Click on any of the register buttons on this page. Enter your information and secure your place
Step 3: Schedule time
Mark some time in your calendar when you can be free of distractions or watch with colleagues
Mark some time in your calendar when you can be free of distractions or watch with colleagues
Step 2: Confirmation email
This will be dispatched upon registration and will contain login information image
This will be dispatched upon registration and will contain login information image
Step 4: Watch the event
Click the link in the confirmation email and prepare questions for our industry-leading speakers
Click the link in the confirmation email and prepare questions for our industry-leading speakers
Become a Partner at the Summit
For more information on how to partner with us to shape and deliver your message to a targeted audience, Contact us now!
