Dedicated to marketing professionals driving revenue, brand and growth in the new digital landscape

04 August, 2020 | Time: 9:30am – 12pm

Incorporating Data Analytics, Content Engagement and Customer Insights to Accelerate Digital Marketing in 2020

With digital customer engagement a key initiative within many organisations today, marketing professionals are adapting to new pressures to engage audiences through non-traditional means. According to a Forrester report, digital marketing spend is predicted to reach $143 billion by 2023, demonstrating the increasing importance businesses are now placing on digital.

The Digital Marketing Series is a free, online event that invites senior marketing and sales experts to discuss the key challenges they face today. It is here you will learn how to keep up in an industry that is increasingly fast paced, agile and more data driven than ever before.

Reasons to Attend

Enhance your marketing effectiveness through multi-channel content and sales integration

Leverage data and analytics to optimise your marketing activities

Strategise a multi-channel engagement approach for your B2B and B2C channels

Drive greater inbound leads by optimising your content to deliver value and increased share of voice

Meet Your Digital Marketing Experts

Agenda at a glance

  • Conference Opening – Remarks from the Conference Chairperson 9:00 am - 9:10 am
  • Panel: Don’t be the Set and Forget Marketer: Re-Shifting the Marketing Function to Drive Ongoing, Long Term Brand Engagement and ROI 9:40 am - 10:10 am
  • Adapting Your Digital Content Model in Tough Times: How South Australia Tourism Increased their Share of Voice through Digital Audiences 10:10 am - 10:40 am
  • Delivering on Digital: How ShopBack Pivoted their Marketing Strategy and Delivered Ongoing Content and Engagement Throughout COVID-19 10:40 am - 11:10 am
  • Panel: Data and Preparation are Central to the World of Marketing: The Steps Marketers need to Take to Elevate their Digital Offering 11:10 am - 11:40 am
  • Conference Closing – Remarks from the Conference Chairperson 11:40 am - 12:00 pm
  • End of Online Conference 12:00 pm - 12:00 pm
  • Invite-Only Interactive Discussion Group: ROTATION 1: Driving Content on Multi-Channel Platforms to Target Customers Across all Demographics 1:00 pm - 3:00 pm
  • Invite-Only Interactive Discussion Group: ROTATION 2: Measuring Digital Customer Interactions for Data Driven Insights and Marketing ROI 1:00 pm - 3:00 pm
  • Invite-Only Interactive Discussion Group: ROTATION 3: Bringing Scale & Agility To Personalised Marketing Communications Through Cloud And AI Capabilities 1:00 pm - 3:00 pm

Registration: How it Works

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Step 1: Register
Click on any of the register buttons on this page. Enter your information and secure your place

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Step 3: Schedule time
Mark some time in your calendar when you can be free of distractions or watch with colleagues

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Step 2: Confirmation email
This will be dispatched upon registration and will contain login information image

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Step 4: Watch the event
Click the link in the confirmation email and prepare questions for our industry-leading speakers

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For more information on how to partner with us to shape and deliver your message to a targeted audience, Contact us now!