Sean Chiu

Head of UX Design, Lazada | Design Director Alibaba Group

Conference Day Two

Sunday, April 11th, 2021

1:30 PM Agile Implementation: Balancing Business Value and User Experience at Lazada

In this rapid e-commerce landscape, agile implementation is critical for business sustainability. At Sean’s role where he creates user-centric experience, the challenge is that great user experience does not always necessarily translate to immediate ROI. With this in mind, Sean will be sharing:
·         How to speak $: Challenges with aligning commercial KPIs with user experience satisfaction
·         Determining UX project goals and structuring your game plan to deliver both business value and user experience
·         How to best maximise UX project ROI

Check out the incredible speaker line-up to see who will be joining Sean.

Download The Latest Agenda