27 - 28 November, 2019 | Capri by Fraser, China Square, Singapore

Priscilla Nu

Head of Experience and Design, Digital SP Group

Conference Day One

Thursday, March 11th, 2021

3:40 PM Designing an Effective Interview Framework to Produce Quality Problem Statements

·         Mapping target audience and designing segments-specific questionnaires for the best results
·         Uncovering blind spots in design and the use of empathy to identify critical gaps
·         Evaluating problem statements, its impact on service delivery and ideating solutions

Check out the incredible speaker line-up to see who will be joining Priscilla.

Download The Latest Agenda