David Kohler

Regional Head, Experience Design & Culture Generali Asia

Conference Day One

9:55 AM Customer Experience Management vs. Experience Design: What’s the Difference and Why Does it Matter?

· With Customer Experience Management becoming a growing focus across industries, many organizations confuse CEM with Experience Design. What is the difference?

· Are both approaches really needed?

· How should organizations approach and manage these functions?

Check out the incredible speaker line-up to see who will be joining David.

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