Design thinking is the new buzzword for organisations
trying to gain competitive advantage. This ebook explores how design can be an integral part of the way you operate to gain competitive advantage, improve your customer experience strategy as well as your end product.
Why design thinking can make your organsiation human-centric
How can you implement a design thinking approach to make an organisation more human-centric? Company culture defines how people feel and behave. Seeing the world through the eyes of employees is a first step to designing a great employee experience. And design thinking can get you there.
In part one we explored how design thinking can improve your customer experience. In this ebook we explore using design thinking to create a better organisation internally. From journey mapping to framework we look at the steps and questions you need to consider. We also speak with Zahira Sughra Zainuddin, Head, Senior Vice-President’s Office, Group Human Resources at PETRONAS to see how they built a design thinking approach into their strategy to understand their human workforce and improve employee experience.
The use of design thinking allows smart city planners to move away from simply using the ‘best-fit’ solution and encourages them to think outside of established alternatives, innovating rather than simply ‘making do’.
“Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity,” is how Tim Brown, CEO of IDEO shared.
This e-book will share the 3 key challenges that need to be overcome to create market opportunity for your organisation.
In this ebook, it provide: