Muzaffer Akay

UX Lead Namshi UAE

After seeing many different structures and approaches, Muzaffer decided to move on to a product and led the UX team within Trendyol.com by Alibaba, which is the leading e-commerce and the first unicorn tech company of Turkey. He has presented and led workshops in several conferences like UX Alive on user research, prototyping, data visualisation and more topics throughout the years.

Summit Day One: Monday, 25 November 2019

3:10 PM There are no facts, only interpretations: How important is it to start and end with the user in a design process?

Changing the mindset and approach of settled systems are really hard. How can we embrace and deliver qualitative results and make them work alongside quantitative is another thing? Using every output from our users and converting it to design is the challenge everyone is trying to tackle. This presentation will focus on understanding the user and how that can help with our output and processes. The session will go through examples that can help everyone understand the importance of translating user requirements into design and help tackle this problem.

Check out the incredible speaker line-up to see who will be joining Muzaffer.

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