Mike Roberts

Chief Creative Officer Green Room Design

Mike’s business and creative philosophy is a simple one; everything starts with humans! It is this refreshingly grounded perspective and approach that spearheads the creative vision of ‘Human Experience Design Studio’, Green Room. Mike intelligent, considered and highly engaging persona provides audiences with an alternative view of the industry landscape, in turn the crux of the challenges that brands, and retailers currently face. With over twenty years in the industry, Mike has accumulated a wealth of expertise and experience in building and maintaining customer relationships for clients including Adidas, Mercedes, Timberland, Vodafone and The North Face.

Summit Day One: Monday, 25 November 2019

11:20 AM Creating meaningful customer connections that unlock genuine brand value and generate commercial return

We firmly believe the brands that will truly prosper in the future are the ones who recognize now, that the ultimate return on investment comes only from investing in genuine human relationships with their customers.

We are seeing a significant shift in the way people want to engage with brands on both a global and regional level – those brands and retailers who fail to recognize these shifts in behaviour are either struggling, or are unfortunately no longer trading. However those that are building strong, meaningful relationships are on the ascendancy.

During this session we will share tools that will ultimately:

Help retailers truly understand what people want from brands and their products
Nurture relationships based on understanding and empathy, that ultimately drives increased sales
Maintain meaningful relationships between your brand and its audience

Check out the incredible speaker line-up to see who will be joining Mike.

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