Guilherme Rodriguez

AVP Customer Experience and Design Lead First Abu Dhabi Bank, UAE

Started working with UX back in Brazil, at HP, when he was part of the R&D team for Walmart digital products. In 2012, Guilherme moved to the UAE, and since then has participated in relevant projects, such as the 2nd generation of SmartGates for Dubai airports as well as the Digital transformation initiative at Etisalat. This particular project gave Etisalat the award of the most valuable brand in 2017

Summit Day One: Monday, 25 November 2019

2:40 PM Learn to speak your customer’s language

Without a doubt, a customer is what drives the business and its success. Understanding his exact needs and requirements will not only save you time and resources, but will make your work more productive by focusing your attention on the important things. A lot of companies fail, because they provide products or services which they think are in demand, instead of analysing their clients better by speaking their language to make more rational decisions.

Key question – Are you wasting your time?

How do you master your customer language?
Learn to listen, understand and replicate to the user’s desires in order to succeed in your strategy

Check out the incredible speaker line-up to see who will be joining Guilherme.

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