Interactive Group Discussions: Tuesday, 26 November 2019

Taking place on Tuesday, 26 November at 11.30, our exclusive roundtable discussion groups, you will experience a lively discussion among your peers, sitting in a roundtable format, exploring the possibilities and practicalities of the challenges faced by the industry. Your conversations will be guided by an industry leader who will challenge the group to think differently, sharing their experiences and facilitating discussion among participants. Each discussion will last 20 minutes and the roundtable leaders will move on to the next table after 20 minutes.


11:30 am - 11:50 am Product design
The session will focus on the ideation, rapid prototyping and iteration phases of product development


11:50 am - 12:10 pm Service design
The focus will be on human – centered design, journey mapping and testing to implement customer insights effectively in your service design

Sponsor session
The discussion will explore design thinking within your team to understand your employees` journey while at the same time maintain the productivity

Lays Laraya

Director of Quality
Emerald Palace Kempinski Dubai, Kempinski Hotel and Residences Palm Jumeirah UAE


12:30 pm - 12:50 pm Improving user experience by achieving product and brand optimisation
The focus will be on the creation of the perfect environment for your customer to interact with your brand

Sponsor session