Vincent Baas

Service Designer KLM

Vincent Baas works as Service Designer at KLM's Digital Studio and has a background in strategic product design. He has been working on employee-centered innovation projects for the past 2.5 years. Strong believer in the power of design and its impact on the employee experience. His recent work includes the redesign of the login experience for Air France-KLM, implementing better feedback for cabin crew and a new iPad application for KLM's baggage department.

Main Conference Day Two (21 Sep)

Monday, September 21st, 2020

10:00 ORGANIZING DESIGN FOR DIGITAL TRANSFORMATION AT KLM: COMMUNITY, EXPERIMENTATION AND THE HUMAN ELEMENT

Community: Designing a community across silos. How we built a company-wide community at KLM by connecting on mindset, skills and value.
Experimentation: Embrace design doing over design thinking by running experiments and agile delivery.
Human element: The role of design in humanizing digital transformation

Check out the incredible speaker line-up to see who will be joining Vincent.

Download The Latest Agenda