Tansy Murray

VP Mastercard

With a career in design spanning almost two decades, Tansy’s mantra is that good design is good business and is critical for driving innovation, differentiation, and great customer experiences. She believes that shifting how organisations think about design is key to delivering successful products. Changing the mindset has been pivotal to changing how product are now built at Mastercard.

Over the past few years she has used design-thinking methodologies on multiple projects including biometrics, data vizualisation, digital payments and convergence. A constant advocate for the end user, Tansy has delivered multiple successful products that deliver on user needs.

She currently manages a strategic design and research team in Mastercard’s Global Customer Experience & Design group based in Dublin.

Tansy lives near the sea with her two children and her husband. She’d like to spend more time at the sea but finds herself preparing talks instead. 

Main Conference Day One (20 Sep)

Sunday, September 20th, 2020

16:00 DESIGNING FOR USER NEEDS: HOW TO STOP THINKING 'INSIDE-OUT'

Changing the way an organisation thinks is hard. It takes a cultural transformation to move from ‘inside out’ to ‘outside in’ thinking. Some of the most profitable brands in the world right now are customer experience leaders. ‘Outside in’ thinking helps us create products that deliver those exceptional experiences.  Find out how this cultural transformation is happening team by team at Mastercard.

Check out the incredible speaker line-up to see who will be joining Tansy.

Download The Latest Agenda