Design Thinking Europe Blog

Insights for leading Design Thinking thought leaders

Hear from the industry's thought leaders from cross-industry as they discuss their strategies and personal experience in building a successful and innovative strategy to implement Design Thinking. With professionals from IKEA, IBM, BT, Google and more exploring topics including how to define ROI, key methods to help to grow future Design Leaders and strategies to put in place to feel the impact of Design.

Kick-Start Your Understanding of Design Thinking

Design Thinking for years, was seen as only relevant for 'aesthetically pleasing products', as these industries (incl. furniture, technology, web design) have now pioneered the expansion of this framework. Breaking down the restrictions of purely design led industries, Design Thinking is now being a universally adopted framework across all organisations, as more and more leaders in their markets are having to compete with smaller players in order to stay relevant.