Main Conference Day One (20 Sep)

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8:00 - 8:45 REGISTRATION AND WELCOME COFFEE

8:45 - 9:00 WELCOME SPEECH AND CHAIR’S OPENING REMARKS

Steven Ney - Executive Innovation Designer, T-Systems International
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Steven Ney

Executive Innovation Designer
T-Systems International

9:00 - 9:30 NORMALISING DESIGN: ESTABLISHING THE CONDITIONS THAT ENABLE DESIGN TO THRIVE

Miroslav Azis - Experience Design Practice Lead, IBM
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Miroslav Azis

Experience Design Practice Lead
IBM

9:30 - 10:00 EFFECTIVE DESIGN LEADERSHIP: KEY FUNDAMENTALS FOR SUCCESSFUL DESIGN LEADERSHIP

Andrea Picchi - Author, Apress
As design thinking is increasingly integrated in businesses, it is fundamental to ensure that management figures are present representing the importance and impact of design. Establishing sustainable senior design leaders is imperative to the future of design in an organisation.
In this session, Andrea shares his experience navigating the world of leadership design and defining how complementary leadership and management can result in long term retention of design teams.

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Andrea Picchi

Author
Apress

10:00 - 10:30 LIVING DESIGN: TRANSLATING DESIGN THINKING THEORY TO DESIGN THINKING PRACTICE

Steven Ney - Executive Innovation Designer, T-Systems International
Design Thinking was first taught at Stanford University in 2003 and has since been implemented by major organisations globally. Within organisations, the success of design thinking often requires major cultural shifts to well established ways of working. 
Implementing design thinking holistically maximises its longevity and success. Join Steven as he shares his personal insights, gathered in his previous role as Director of Coaching at the Hasso Platner Institute, and is now actively living the implementation at T-Systems. 

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Steven Ney

Executive Innovation Designer
T-Systems International

10:30 - 11:00 SPEED NETWORKING

In this 30 minute session, you will have a chance to meet and speak to 6 different conference delegates.
In 5 minute chunks you will have an opportunity to get to know someone new, exchange business cards, connect on LinkedIn and ask all the questions that fit in the remaining time before switching – a great opportunity to meet some new people!

11:00 - 11:30 MORNING BREAK AND NETWORKING

HITTING THE GROUND RUNNING
As a thought leader in this field getting buy in and ensuring that you have the data to show the viability of design thinking within your organisation!

11:30 - 12:00 THE EXECUTIVE PITCH: HOW TO PROMOTE THE IMPORTANCE OF DESIGN
Roman Schöneboom - VP Service Design Systems, Credit Suisse
Today’s business environment requires that managers adapt and change their business models on an ongoing basis. Fast paced dynamics demand a constant need for firms to amend their strategies in order to achieve sustained revenue growth.
An important part of this change is to invest into design on an organisational level. The presentation will reflect on the process, research, and testing of a Design Leadership workshop, sharing learnings about the right positioning, finding and selecting the right stories, case studies and metrics.

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Roman Schöneboom

VP Service Design Systems
Credit Suisse

Building a narrative to showcase the benefits of design thinking can be a challenging task. At StepStone, Glen Broomfield, Global Head of Design Research and Product Experience, has been able to use a design thinking framework to collaboratively redefine the KPIs for their product teams. In doing so, they’re showing a clear path to the benefits of a user centred approach to product development on business revenue. Join him as he shares his top tips on how to maintain senior-level buy in.
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Glen Broomfield

Global Head of Design Research and Product Experience
StepStone

12:30 - 13:00 THE VALUE OF DESIGN
Ashton Snook - Head of Product Design, Hive Home
Demonstrating the value of design is a struggle for many organisations. Distinctly and effectively establishing it provides a necessary source to maintain the importance of investing in design. 
In this session, Ashton Snook Head of Product Design at Hive will share his journey in transforming the role of design within the business through finding common language and metrics to demonstrate the value of design 

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Ashton Snook

Head of Product Design
Hive Home

THE ONLY WAY IS UP
Scaling and growing the design thinking capacity is key for the successful and sustainable embedding of design within your organisation. Join our experts who have done just that!

11:30 - 12:00 SOLVE DESIGN THINKING CLASH OF CULTURES
Daniel Schubert - Head of Design, Vodafone Group
With the growth of design teams within organisations in Europe and globally, it is clear that a major challenge is differences within teams. Culturally different teams occur in all industries, in all countries, and in all functions but it is key to address these differences in an effective and constructive manner.
Daniel, from Vodafone, will be using this session to share his advice on dealing with culture clashes. Understand:
• When to do what and why.
• Pitfalls, tools & tips.
• Management dos and don'ts.

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Daniel Schubert

Head of Design
Vodafone Group

12:00 - 12:30 MAKING DESIGN THINKING AND LEAN START-UP SUSTAINABLE IN BIG CORPORATE ORGANISATIONS
Vincent Ducret - Head of Competency Center, Design Thinking and Lean Enterprise, Phillip Morris International
Most of the initiatives conducted by organisations to embrace design transformation, have been limited to “innovation theatre” moments, where the hype for change vanishes quickly. 
Vincent will share in this session:
• How to embrace design thinking and lean enterprise principles as core elements of transformation journeys
• Key building blocks required to make design thinking and lean enterprise initiatives sustainable in big corporates;
• Key lessons learned so far along our transformation journey; and
• Guidance on how to start your journey towards a sustainable lean enterprise ecosystem

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Vincent Ducret

Head of Competency Center, Design Thinking and Lean Enterprise
Phillip Morris International

12:30 - 13:00 SCALING DESIGN AT A TIME OF TRIBALIZATION
Pamela Mead - VP of Design, SumUp
As companies grow, increasingly distributed and autonomous teams/squads/tribes need embedded designers and researchers. Keeping momentum, alignment and customer focus to maximise business outcomes requires scaling practices, frameworks and community. Join Pamela as she shares her journey in leading the scaling of design within SumUp.
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Pamela Mead

VP of Design
SumUp

13:00 - 14:00 NETWORKING LUNCH

14:00 - 15:00 INTERACTIVE DISCUSSION GROUPS

Chose from the following options:
- The Next Generation of Consumers
- Machine Learning and Artificial Intelligence
- The Implications of a Circular Economy
- What to do with Big Data
- Defining a Common Language within Business
- Addressing the Need for Personalisation
- Digital Accessibility
- Navigating Legal Regulations and Requirements
- Establishing Effective In-House Teams

15:00 - 15:30 AFTERNOON BREAK AND NETWORKING

15:30 - 16:00 ACTIVATING DESIGN THINKING: USING DESIGN THINKING TO MAXIMISE THE VALUE OF YOUR MINIMUM VIABLE PRODUCT

Ioannis Nousis - Senior Digital Product Designer, Google
In today’s world of tech, we spend so much time and money building software - aka MVPs - and forget that we can learn what we need by faster, more effective means.  Ioannis Nousis, Interaction Designer at Google discusses how we can maximise the rate of learning by minimising the time to try things and build products that have product-market fit and a lower chance of failing.
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Ioannis Nousis

Senior Digital Product Designer
Google

16:00 - 16:30 DESIGNING FOR USER NEEDS: HOW TO STOP THINKING 'INSIDE-OUT'

Tansy Murray - VP, Mastercard
Changing the way an organisation thinks is hard. It takes a cultural transformation to move from ‘inside out’ to ‘outside in’ thinking. Some of the most profitable brands in the world right now are customer experience leaders. ‘Outside in’ thinking helps us create products that deliver those exceptional experiences.  Find out how this cultural transformation is happening team by team at Mastercard.
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Tansy Murray

VP
Mastercard

16:30 - 17:30 DESIGN DOING: FEELING THE IMPACT OF DESIGN THINKING

Wioletta Simonet - Head of Design Thinking, UBS
Hacking Human Value - we will turn this workshop into human lab experience.  We will involve your brain, heart and power. Each of you will do research, find valuable information and use it in your project.  You will discover the power of understanding human value. You will explore how to learn what is really important to people, what they value the most and what makes them tick. How to use this information to grow businesses, design products and services that people fall in love with. Each of you will walk out of the workshop with memorable experiences, exciting insights, practical knowledge and tangible outcome. As a bonus you will receive your own special gift.
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Wioletta Simonet

Head of Design Thinking
UBS

17:30 - 18:00 CHAIR’S CLOSING THOUGHTS & NETWORKING DRINKS