Rob is the driving force in cementing Virgin Mobile’s presence in the Middle East, spearheading brand strategy, customer experience, marketing strategy and digital transformation for the Virgin brand.
A seasoned expert in successfully launching new brands in diverse markets, Rob pioneered the launch of mobile giant, Lycamobile, in 11 different markets over a 6-year period and has successfully overseen marketing operations in 17 global markets including the UK, France, Belgium, Netherlands, Germany, Spain, Switzerland, Sweden, Denmark, Norway, Italy, Australia, Saudi Arabia, South Africa, Oman, the UAE and Jordan.
Hear Rob Beswick’s session on:
Building a customer-first digital brand experience
Check out the incredible speaker line-up to see who will be joining Rob.
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