Conference Day Two: Wednesday, 18th September 2019
Sunday, August 18th, 2019
12:40 PM KEY ENABLER: STRATEGIC SOLUTIONS: Designing and implementing an effective CX strategy; Riyad Bank is becoming a profitable entity by leveraging better experiences
Riyad Bank is a $11.5B financial institution with over 3,000 employees globally working on becoming a customer-centric organization that relies on customer insight. Peter as the SVP – CX is working on creating better experiences using those insights leading to higher growth of the bank.
Key question: The strategic imperative – why is it important?
- Voice of Customer
- How to work on service design, design thinking and innovation
- Customer-centric processes and operational efficiency
- Together we are stronger; Customer testing & co-collaboration