17 - 18 September 2019
Le Royal Meridien Beach Resort & Spa, Dubai, United Arab Emirates
Arjan Schimmel, International Customer Experience Director and Strategist at .

Arjan Schimmel

International Customer Experience Director and Strategist

Check out the incredible speaker line-up to see who will be joining Arjan.

Download The Latest Agenda

Conference Day One: Tuesday, 17th September 2019

Saturday, August 17th, 2019

12:30 PM PANEL DISCUSSION: KEY ENABLER: MANAGEMENT STRUCTURING SOLUTIONS: How to entrench the CX culture; Drawing the line between customer experience and customer service

To ensure CX is successfully implemented, organisations must provide a crystal clear experience. Customer service is a momentary action which adds up to CX, but CX is the entire journey of the customer from the very first touch point with the organization, offline or online.

Key question: How do you address the growing need for CX culture on the whole?


Conference Day Two: Wednesday, 18th September 2019

Sunday, August 18th, 2019

10:30 AM Uncommon basics - CX strategies

Many things that seem obvious (basics) are often overlooked. As a result many basics are now almost becoming uncommon and creating frustration for customers. The fix can be easy, but it requires the right focus