17 - 18 September 2019
Le Royal Meridien Beach Resort & Spa, Dubai, United Arab Emirates
Abdulaziz Al – Shamsan, Head of CX and Digital Transformation at Ministry of Labor and Social Development

Abdulaziz Al – Shamsan


Head of CX and Digital Transformation
Ministry of Labor and Social Development

Check out the incredible speaker line-up to see who will be joining Abdulaziz.

Download The Latest Agenda

Conference Day One: Tuesday, 17th September 2019

Saturday, August 17th, 2019


2:50 PM PANEL DISCUSSION: KEY ENABLER: STRATEGIC SOLUTIONS: Omnichannel VS Multi-channel approach; which and why?

To capture the real touch points of a customer in their journey, businesses tend to drive themselves into technology that provides an experience across all channels seamlessly. However, some argue that while omnichannel focuses on offline and online equally, multi-channel is the way to go ahead as it provides more importance to the channels facing heavier traffic. In this panel discussion the pros and cons of both will be evaluated.

Key question: How do you choose which among the two suit your business model with the customer journey touchpoints?

Panelists: