The Power Of Intelligent Automation: Making Customer Interaction Smarter In The GCC
The rapid advancement of technology and changes in customer behavior are causing the industries of today to transform dramatically. Facing disruption, companies are erasing boundaries that once distinguished them from other industries.
In a survey of senior executives, 53% in the Middle East and North Africa (MENA) region say that AI and robotic process automation (RPA) are the most prominent technologies on their boardroom agenda — compared to 46% worldwide.
Read on to find out how much of a great opportunity the GCC has over the next few years for both public and private sector organisations to accelerate development and be at the forefront of digital transformation, especially in customer-facing operations.
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