CMO Conference Day Two: Thursday, 18 June 2020

11:30 am - 11:40 am Opening remarks by the Chairperson

11:40 am - 12:10 pm PRESENTATION: Agile marketing hype – Is it really agile?

Sunny Landeros - Global Marketing Director, Jetex
  • Defining what agile marketing is
  • Establishing if your marketing is really agile
  • What can be done to implement true agile strategies?
img

Sunny Landeros

Global Marketing Director
Jetex

12:10 pm - 12:50 pm CMO PANEL: Future marketing strategy - Evaluating if your strategy is on track to ensure and maintain competitive advantage

Hamad Malik - Chief Marketing Officer, Starzplay
Sunny Landeros - Global Marketing Director, Jetex
Have marketing strategies changed? How have they changed? What should it include and feature not to fall behind in this highly-competitive era? Experienced CMOs & marketing executives share their insights

img

Hamad Malik

Chief Marketing Officer
Starzplay

img

Sunny Landeros

Global Marketing Director
Jetex

12:50 pm - 1:10 pm PRESENTATION: Creating appealing content to match the future of marketing

Adil Memon - VP – Content and Marketing Head, Zee Entertainment
Having strategies and technologies of the future is worthless if your content comes from the past

  • What is the future of content?
  • Looking into interactive marketing ideas that work
img

Adil Memon

VP – Content and Marketing Head
Zee Entertainment

1:10 pm - 2:10 pm Lunch & networking break

2:10 pm - 2:40 pm CASE-STUDY: Establishing and maintaining the right and most valuable partnerships

Maria de Freitas - Head of Customer Growth, Careem
  • Key factors to consider when looking for partnerships with other brands and influencers
  • Measuring the value of the partnership and evaluating the future
  • Some successful partnerships from the past
img

Maria de Freitas

Head of Customer Growth
Careem

2:40 pm - 3:10 pm PRESENTATION: Influencer marketing – Is this the best form of outsourced marketing?

Influencers have been adding great value to brands, but what is next?

  • How can influencers be of more value?
  • Innovative ways to incorporate influencers into your marketing
  • Looking into the future of influencers and the ROI

3:10 pm - 3:30 pm Afternoon refreshments & networking break

It could be very difficult to measure ROI due to variety of channels and external partnerships through influencers or loyalty programmes. Experts end the forum with an informative discussion on marketing ROI and leaves the audience with food for thought to re-evaluate strategies to improve ROI.

img

Melissa Jarvinen

Sales & Marketing Director
Novo Cinemas

img

Mike Rich

Global Marketing Director
The Entertainer

img

Sandeep Poduval

Chief Marketing Officer
Commercial Bank of Dubai