CMO Conference Day One: Wednesday, 17 June 2020

11:30 am - 11:40 am Opening remarks by the Chairperson

11:40 am - 12:10 pm PRESENTATION: Omni-channel marketing – Capture and retain new customers across the channels

Hamad Malik - Chief Marketing Officer, Starzplay
Opportunities and methods to use omni-channel to its full potential in reaching, capturing and retaining customers in this digital era.

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Hamad Malik

Chief Marketing Officer
Starzplay

12:10 pm - 12:50 pm CMO PANEL: Future of the CMO – How is the role of the CMO evolving in the digital age?

Rami Zahran - Chief Marketing Officer, Saudi German Hospital
Sandeep Poduval - Chief Marketing Officer, Commercial Bank of Dubai
Leading CMO’s take the stage to discuss what the CMO looks like currently and where their role is going and how their working relationship with CEOs and CIOs is evolving.
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Rami Zahran

Chief Marketing Officer
Saudi German Hospital

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Sandeep Poduval

Chief Marketing Officer
Commercial Bank of Dubai

12:50 pm - 1:10 pm PRESENTATION: Effective social marketing strategies – Appealing to the social media masses

Melissa Jarvinen - Sales & Marketing Director, Novo Cinemas
  • Gaining insights from social marketing channels
  • Aligning your social strategy with your CX strategy
  • How to best measure your ROI on social marketing
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Melissa Jarvinen

Sales & Marketing Director
Novo Cinemas

1:10 pm - 2:10 pm Lunch & networking break

2:10 pm - 2:40 pm CASE-STUDY: How to get the mix right between technology and team skill sets?

Mike Rich - Global Marketing Director, The Entertainer
Expert will share how they got the mix right between tech and internal skills as well as when outsourcing has proved to add to the success of the project.

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Mike Rich

Global Marketing Director
The Entertainer

2:40 pm - 3:10 pm PRESENTATION: Using data analytics to implement AI into your marketing & loyalty strategies

Baris Karaman - Head of Customer Marketing Tech, Careem
  • Using each interaction & touchpoint to gain customer insights
  • Establishing a single holistic view of the customer
  • Extracting valuable & actionable insights and implementing it to take your marketing and loyalty to the next-level
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Baris Karaman

Head of Customer Marketing Tech
Careem

3:10 pm - 3:30 pm Afternoon refreshments & networking break

3:30 pm - 3:30 pm PANEL DISCUSSION: Automating marketing while maintaining the personal touch – Sounds too good to be true, is it?

Baris Karaman - Head of Customer Marketing Tech, Careem
Rami Zahran - Chief Marketing Officer, Saudi German Hospital
Companies want to automate marketing and clients want personalisation, the question is, can this be done effictively? Experts will share their knowledge and expertise on this subject and mention how they have been doing this successfully as well as lessons learned.

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Baris Karaman

Head of Customer Marketing Tech
Careem

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Rami Zahran

Chief Marketing Officer
Saudi German Hospital