The Middle East’s #1 CX event!

After hosting successful CX Shows globally, we are proud to announce the game changing edition, ahead of Expo 2020, the 7th Annual Customer Experience Show Middle East from 23-25 November 2020 in Dubai.

#CXSHOWME will address overcoming churn reduction, enhancing satisfaction and increasing conversion effectiveness through - Customer First Culture, AI and Automation, Customer Analytics & Insights, Omni-Channel Experiences, Brand Experiences and much more!

IQPC's 3 most trusted industry brands under one roof

CXOs, COOs, VPs, Directors of Customer Experience, Customer Care and Support, Service Quality and Performance, Operational Excellence

CMOs, CCOs, VPs, Directors of Marketing and Communications, Customer Insights, CRM, Loyalty Programmes, Strategy, Analytics and Data Science

CXOs, COOs, VPs, Directors of Guest Experience, Service Excellence, Hospitality, Customer Care and Support, Sales and Product Innovation, Business Development

Visionaries driving the future of CX

Sanjive Khosla

Chief Commercial Officer

Expo 2020

James Dodkins

Founder & Customer Experience Rockstar

Rockstar CX

Guilherme Rodrigues

AVP Customer Experience and Design Lead

First Abu Dhabi Bank

Andrea Prazakova

SVP Customer Experience & Design

MasterCard MEA

Monalisa Watfa

Group Chief Experience Officer

Saudi German Hospital

Ryanne van de Eijk

Chief Experience Officer

Ras Al Khaimah Economic Zone

Flora Castillion

Visitor Experience Director – Louvre Abu Dhabi

Department of Culture & Tourism

Yemi Abitogun

Global Head of Customer Experience & Retail

Chalhoub Group

Mohamed Afifi

Managing Director

Genesys Middle East

Fawaz Qamhawi

Vice President – Customer Experience & Transformation


Damian Cotchett

SVP & Head of Customer Experience

Noor Bank

Hussein Dajani

GM, Digital & Customer Experience Transformation

Nissan Motor Corporation

Ryanne van de Eijk

Chief Customer experience Officer

Ras Al Khaimah Economic Zone

Rami Zahran

Chief Marketing Officer

Saudi German Hospital

Mohamed Noweir

Customer Growth & Experience Director


Dr. Raffaella Bianchi

Head of Customer Experience & Operations


Jervais Choo

Deputy Director

National Museum of Singapore


Got an innovative CX solution, product or service?
Showcase your offerings to stakeholders across CX, AI, IA, UX and marketing under one roof


This is the only Middle East’s CX event where you will learn how CX can attribute directly towards huge financial gains - Deep Dive through 70+ trailblazers for amazing insights and use cases


The CMO and Future of marketing on-floor theatres will feature free-to-attend sessions for CMOs with inspiring and actionable case studies on future marketing and delivering ROI


See what’s in it for you for 2020

Featuring never-before-seen presentations from industry leaders, networking opportunities and showcase of the best-in-class customer experience solutions and technologies.

With the CX market predicted to grow at a CAGR of 22.1%, CRM, AI and ERP applications will be dominating digital transformation in organisations.

Do you know where to invest, who to partner with and what solutions will be the game changers? Make sure you are there with your industry counterparts at the #1 Customer Experience Show in the region where ‘Business of Experience’ matters.