In order to succeed in a crowded marketplace brands must deliver flawless journey for the customer and constantly adapt to their changing needs. Building a customer-centric business requires a thorough understanding of the voice of the customer and the ability to turn that voice into actionable insights. CX Network spoke to Jim Ankare, Head of Customer Experience, SF Studios and Seppo Roponen, Head of Customer Insight, VR Group about the 5 key factors to consider when turning customer insight into action.
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