Conference Day One – Wednesday 24 April 2019
Wednesday, April 24th, 2019
9:45 AM Conversations in the Mobile Age
Today’s consumers are always on, always connected. That does not mean they want companies to contact (or spam) them anytime and across all channels. With average attention span shortening to 10 seconds and falling, winning the engagement battle is about being relevant and with context. That means engaging consumers in the moments that matter, using the channels they prefer and with relevant data.