Indonesian Digital Association
The Indonesian Digital Association (IDA) was established in December 2013 to advance and grow the digital advertising industry in Indonesia. IDA was formed so that industry players could overcome the complexity and challenges, and to provide solutions for digital advertising. Among IDA missions are to educate advertisers, agencies and consumers about digital advertising; create professional ethical conduct; build and strengthen online media credibility; and also to develop measurement and tracking standardization. Today, IDA members consist of more than 40 companies ranging from online media, ad tech companies to digital agencies.