Frazer Adnam

CRM Marketing Director, Afterpay

Exchange Day One: Thursday, 21st November 2019

Saturday, November 21st, 2020

1:40 PM How to convert insights into brand love - Driving rapid growth and engagement via strategic marketing automation

With an NPS score that now exceeds 80>, Afterpay has built a multi-channel, customer first insights & personalisation engine through its CRM and data systems that guides its next move. These systems are now leveraged to build everything from intricate customer journey mapping to world-class personalisation innovations from the ground up. The blend of this CX engine and being incredibly customer first, has been the key to Afterpays global expansion and helps continue to the rapid growth journey of this now $5bn company.

In this session, hear how Afterpay has organically built a community of customers who genuinely “love the way they pay”.

Check out the incredible speaker line-up to see who will be joining Frazer.

Download The Latest Agenda