20 - 22 November, 2019 | RACV Goldfields Resort, Ballarat, VIC
David Henderson, Director, Marketing, at Vicinity Centres

David Henderson


Director, Marketing,
Vicinity Centres

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda

Exchange Day One: Thursday, 21st November 2019

Saturday, November 21st, 2020


9:00 AM STAYING DIGITALLY RELEVANT AND IMPROVING CX

As every CX professional knows, supporting multiple customer interaction channels without a cohesive strategy leads to frustration and churn. And even the most well-built CX strategy will fall apart without integrated technologies to support it. You can transform with a great focus on CX - but what do you do if it all goes wrong?

In this session hear how Vicinity Centres is moving from a digital immigrant position to optimise the omni-channel experience to consumers on the front end, while at the same time simplifying back-end management, collecting consumer data and their response when things don’t go to plan.